MAUI, HI--(Marketwire - July 22, 2008) - Bioponic Phytoceuticals, Inc. ("Bioponic" or "the Company") (PINKSHEETS: BPYT) announced today that it has signed a marketing agreement with Truly Natural Marketing ("Truly Natural"), a New Hampshire-based sales and marketing firm specializing in representing all-natural healing products to North American health food retailers. Truly Natural will market Bioponic's key product lines as part of the Company's national product roll-out strategy.
Over the past 15 years, Truly Natural has specialized in representing personal care and organic, all-natural healing products with clean ingredients and ecological packaging. Among the brands it has helped develop are: Burt's Bees; Ecco Bella; Indigo Wild; All Terrain; Parissa; PeaceKeeper Cause-Metics; and Baudelaire. The principal of Truly Natural, Sol Solomon, is a 30-year veteran of the natural products industry. Prior to founding Truly Natural, Solomon spent 15 years managing a distribution company for national and international brands, including: Aura Caci; Borlind of Germany; Dr. Hauschka; Boiron; Bach Flower Remedies; Mole Hollow Candles, and Hyland's Homeopathics.
"This agreement puts Bioponic products into the very capable hands of Sol Solomon, a true mastermind in creating national brands from the ground-up in the organic and natural products sector. Most notably, Sol helped create a market for Burt's Bees homemade personal care products, including their now famous lip balm. He helped the company achieve sales of $3 million within just two years in the late 1990s," said Steven M. Schorr, Chairman & CEO of Bioponic. "Sol is an experienced marketer that can help build our brand equity and set the foundation for us to significantly grow our retail product sales in 2008 and beyond."
"I am very pleased to partner with Bioponic for the first time to help create excitement and market awareness of the Company's distinct line of therapeutic and all-natural product offerings," said Sol Solomon.
About Bioponic Phytoceuticals
Bioponic Phytoceuticals is engaged in the formulation, production and distribution of natural products for sale in the Complementary Alternative Medicine markets. The Company has developed a new patent pending healing modality "Bioresonant Phytotherapeutics™" and has several branded product lines currently in national distribution. For further information, please see www.bioponic.com.
All statements other than statements of historical fact included in this press release are "forward-looking statements" within the meaning of federal securities laws. Such forward-looking statements are subject to a number of risks and uncertainties, some of which are beyond the Company's control.